Its natural international roots have remained unchanged over time, and the Festival has gradually also established a relationship with the territory, through a network of cultural and entrepreneurial collaborations which has grown over time. Particular attention is placed on those associations seen as a cultural reference point for young people.
Bergamo Jazz proposes itself within a perspective of hospitality and innovation: the festival programmes increasingly highlight the dialogue between tradition and innovation – an aspect that is also evident from the places chosen to host the concerts: areas usually frequented by young people as well as locales that symbolise the City’s cultural and historical heritage.
Bergamo Jazz has been a member of I-Jazz since 2017. The national association unites the main jazz festivals in Italy and is a reference point for MIBACT for its policies of intervention in favour of the world of Italian Jazz. This membership is a further testimony of the desire to be a part of a network, to set up a dialogue with other national associations working in the same sector. On the subject, the 2017 edition included a significant meeting on a proposed law regarding live music in which exponents of the world of politics and culture also participated.
Furthermore, this public intervention involving private individuals allowed the latter – unlike what is happening today – to influence the management choices to ensure they can be certain of the use of the resources employed and the results to be obtained; moreover, if we want to improve managerial efficiency and effectiveness, the best thing is the activation of an effective network of fundraisers to increase extraordinary income through a policy that induces other economic subjects to view the festival as a marketing opportunity.